Advantages of Using Pinback Custom Buttons
The means that most politicians us to advertise their political agenda is done through lawn signs, bumper stickers and buttons, and these means are not only used for this purpose but it is also heavily used for marketing campaigns to publicize and promote products or even movement.
In other words, buttons, bumper stickers and yard signs are all forms of basic advertising. If we want to evaluate how effective the means of advertising we use is, we need to ask some very simple yet practical questions. The question to ask would be where the best place to post them is and what the most creative instrumentality is that will enable you to achieve you goal with greater results.
I have used these three locations to deliberately point out their expressed features. Local advertisers usually use yard or lawn signs which are small signs and are very popular during election campaigns. The yard signs possesses a sense of partnership with the home owner and sends a message that this homeowner is one prototype of a family man in good standing who is testifying his belief or great interest in the one he is campaigning for. When yard signs are put up it is usually only those living nearby or passersby in that location who can see the sign. It might be an effective advertisement for your local community but elsewhere it will not really be known.
Bumper stickers came to rescue that impediment, for you do not only dissolve the issue of a static or a permanent location, you can also exploit the position of your partnership with the owner of the car.
Although with bumper stickers you can reach more people and make the campaign more known to other, it also has its downsides compared to pinback buttons.
When you car is parked your bumper sticker goes nowhere, but with pinback buttons it goes wherever you go. Unlike lawn or yard signs which are divisive in nature, pinback is a trinket. Bumper stickers show the campaigner’s interest to promote their crusade but pinback buttons are given out as a token. It serves as a visible and a tangible representation or a symbolic gesture that you are just as important to them as the campaign itself. Pinback buttons can also function as a souvenir similar to receiving a medal after a race.
Therefore, to the question of evaluating the effectiveness of any campaign, where would be the best place to post them and what is the most creative instrumentality that will enable you to achieve your goal with greater results and a bona fide crusade that involves even the most feeble participant to get something out from it. We have seen that using pinback buttons is the best way to do it.